Mehta Publishing House Shines at Amdavad Book Fair 2013

Ahmedabad Book Fair 2013 (1st May 2013 to 7th May 2013) started with a bang for Mehta Publishing House, Pune as our stall 166-167 was inaugurated by the Mayor, Mr. Hasit Vora on 30th April 2013.

This was followed by the Launch of D.E.A.R. a.k.a Drop Everything and Read concept in a huge press conference where we encourage the readers to stop doing their regular activities like chores, errands, paperwork, watching TV, visiting Facebook etc. for at least one hour during the day and instead invest that one saved hour to READ. 

The stress here is not only on reading the books (or even only books published by Mehta Publishing House) but reading anything that captures the reader’s attention irrespective of age, class, profession or any other barriers be it the newspaper, comics, magazines, e-books, classic literature, fiction, biographies or anything which remotely associates itself with reading. Our assertion around here is that reading, whether you’re on your own or cozied up on the couch with your kids, is so much more fun and rewarding than just about anything else (especially, chores!). So, we’re telling folks of all ages to “drop” what they’re doing and pick up a book, instead.

Next was the launch of the monthly Budding Authors competition, which is to encourage the young writers across the globe. This competition is open for all and invites entries from people irrespective of the age, class, profession or even country who have a flair for writings. All the entries shall be reviewed by our panel of expert reviewers and editors and the three best of the received entries will receive a special discount on Mehta Publishing House books. In addition to this, if our reviewing team feels so, then the selected authors can also be asked for publishing the entire book by Mehta Publishing House.

The same event featured the book publishing ceremony for four new books by Mehta Publishing House namely, The Woman Before Me, The Art of Ageing, The Sky is Changing and Mr. Two Bomb by Mr. Devendra Patel – President, Gujarat Media Club and Mr. Babubhai R. Prajapati – President, Gujarat Press Welfare Trust.

The second event to follow was a Book Reading cum Readers Interaction session organized with our two National Best Selling English authors Ms. Gayatri Lodha (Gayatri’s Maths Mantra) and Mr. Vikrant Shukla (Call Center: An Inside Story & The Wrong Chase) on 5th May 2013. 

The authors talked about their inspirations of writing the book, the contents of their books in brief, their experiences with Mehta Publishing House and how the book fair provided them with an opportunity to connect to their readers.

 Gayatri Lodha also taught 3 concepts from her books in the readers’ interaction session. 

Following this event was a book signing session at our stall in the fair by the two authors which saw a flood of readers excited to get their favorite writers’ autographed book. 

The stall was later visited by the Current New Mayor Mrs. Meenaxiben Patel who expressed her immense happiness on the participation of India’s Largest Marathi Publishing House in the Book Fair. 

And thus, ended the trysts of Mehta Publishing with its readers in Gujarat.

Happy Reading !!!

Parul Bhadoria 

Strategic Head - HR 

Mehta Publishing House, Pune