Following
the legacy of being the trendsetters in publishing for devising new strategies
for book promotion, Mehta Publishing House, in association with Bharat Forge
Limited, Pune organized a three day book exhibition from 10th October 2013
to 12th October 2013 at Bharat Forge Limited’s Mundhwa premises.
Set on the
theme of endorsing reading as a habit among the younger generation, the
exhibition generated stupendous response from the entire staff of the
organization with the buyers not limiting only to the higher or middle
management, but also the office boys and helping staff.
Apart from
featuring the latest offerings like Beyond Ugly, Mrutushi Sharyat, Chand
Bagecha, Sonia Gandhi, Kavita Doghanchi, Ani Vikramaditya Harla, Hach Maza
Marg, Anna Ani Siamcha Raja, Athavninche Moti, Mohandas and Paridhi, the
collection included all the categories offered by Mehta Publishing House right
from Biography, Travel, Business, Politics, History, Religion and
Philosophy, Lifestyle, Cookery, Health and Fitness, Sports and Leisure, e-Books
and even Children's books.
The duration
of the exhibit not only generated active and productive response from the
support staff but also featured Mr. B.N. Kalyani – Group Chairman, Bharat Forge
Limited, paying a visit to our stalls in their premises. He not only took ample
time to appreciate and check all the books offered by us but also extended his
best wishes for the effective organizing of the exhibit in their locale. While
maximum readers opted for buying the printed books, there was a huge response
generated for India’s First Authentic Marathi e-Books recently launched by
Mehta Publishing House; with the readers taking a keen interest in learning the
concept of e-Books across all the genres of books offered.
Hence, it
can be added here, that through this exhibition, Mehta Publishing House has not
only taken a step ahead to reach out to its readers base but has also helped in
propagating Marathi as a reading language amongst the masses.
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